Global marketing and advertising : (Record no. 16824)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01378 am a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm0803959699 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970325s1998 caua b 001 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97004800 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803959699 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803959702 |
| 029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | T25423 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | OCoLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke K. de, |
| Dates associated with a name | 1943- |
| 9 (RLIN) | 20783 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing and advertising : |
| Remainder of title | understanding cultural paradoxes / |
| Statement of responsibility, etc. | Marieke de Mooij. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, CA : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 316 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. + |
| Accompanying material | pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The paradoxes in global marketing communications -- The global-local paradox -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Culture and how advertising works -- Value paradoxes in advertising appeals -- Cross-cultural advertising research -- Executional style and culture -- Advertising styles -- From value paradox to strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing. |
| 9 (RLIN) | 45581 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 33679 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 44528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Cross-cultural studies. |
| 9 (RLIN) | 35988 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10227441 |
| b | 170407 |
| c | 011116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 969 00 - LOCAL CODES | |
| a | 50150 |
| 979 00 - LOCAL CODES | |
| a | FQ |
| b | 03 DEC 1999 |
| 989 00 - LOCAL CODES | |
| a | FQ |
| b | 18 JAN 2000 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| a | c |
| Operator's initials, OID (RLIN) | 011115 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| Local | - |
| -- | eng |
| -- | cau |
| h | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 24.35 | 26 | 4 | 658.802 | 00075032 | 11/10/2019 | 16/09/2019 | 1 | 24.35 | 20/11/2017 | General Lending |