Marketing research for managers / (Record no. 1494)
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000 -LEADER | |
---|---|
fixed length control field | 01876 am a2200397 a 4500 |
001 - CONTROL NUMBER | |
control field | ocm0750604883 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 970318s1996 enka b 001 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 97129015 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0750604883 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | T21158 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | T21159 |
040 ## - CATALOGING SOURCE | |
Modifying agency | OCoLC |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Crouch, Sunny. |
9 (RLIN) | 3305 |
245 10 - TITLE STATEMENT | |
Title | Marketing research for managers / |
Statement of responsibility, etc. | Sunny Crouch and Matthew Housden. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford ; |
-- | Boston : |
Name of publisher, distributor, etc. | Butterworth-Heinemann, |
Date of publication, distribution, etc. | 1996. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 322 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. + |
Accompanying material | pbk. |
490 1# - SERIES STATEMENT | |
Series statement | The marketing series, Professional development |
500 ## - GENERAL NOTE | |
General note | "Published on behalf of the Institute of Marketing.". |
500 ## - GENERAL NOTE | |
General note | Previous ed.: 1984. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (pages 314-315) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introducing marketing research -- Getting started -- Marketing research begins at home -- 'Off-the-peg' research -- 'Made-to-measure' research -- How are the data collected? -- Who provides the information? -- How do you ask the questions? -- Who asks the questions? -- What happens to the answers? -- How do you buy good research? -- Using research in industrial markets -- Using research in experiments -- Using research in international markets -- Using research in marketing decision-making -- Where do you go from here? |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
9 (RLIN) | 39562 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Research |
General subdivision | Management. |
9 (RLIN) | 41951 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Housden, Matthew. |
9 (RLIN) | 27470 |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Institute of Marketing. |
9 (RLIN) | 2334 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | CIM professional |
9 (RLIN) | 31300 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10019212 |
b | 170503 |
c | 011116 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
969 00 - LOCAL CODES | |
a | 43401 |
979 00 - LOCAL CODES | |
a | MC |
b | 18 DEC 1997 |
989 00 - LOCAL CODES | |
a | MC |
b | 14 SEP 1998 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
a | c |
Operator's initials, OID (RLIN) | 011115 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
Local | - |
-- | eng |
-- | enk |
h | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 22.84 | 19 | 658.83 | 00070170 | 20/11/2017 | 1 | 22.84 | 20/11/2017 | General Lending | ||||
Dewey Decimal Classification | Available for Loan | MTU Bishopstown Library | MTU Bishopstown Library | Lending | 16/11/2001 | 22.84 | 22 | 658.83 | 00070169 | 20/11/2017 | 1 | 22.84 | 20/11/2017 | General Lending |