MTU Cork Library Catalogue

Marketing research for managers / (Record no. 1494)

MARC details
000 -LEADER
fixed length control field 01876 am a2200397 a 4500
001 - CONTROL NUMBER
control field ocm0750604883
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970318s1996 enka b 001 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97129015
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750604883
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T21158
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier T21159
040 ## - CATALOGING SOURCE
Modifying agency OCoLC
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Crouch, Sunny.
9 (RLIN) 3305
245 10 - TITLE STATEMENT
Title Marketing research for managers /
Statement of responsibility, etc. Sunny Crouch and Matthew Housden.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 322 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material pbk.
490 1# - SERIES STATEMENT
Series statement The marketing series, Professional development
500 ## - GENERAL NOTE
General note "Published on behalf of the Institute of Marketing.".
500 ## - GENERAL NOTE
General note Previous ed.: 1984.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 314-315) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introducing marketing research -- Getting started -- Marketing research begins at home -- 'Off-the-peg' research -- 'Made-to-measure' research -- How are the data collected? -- Who provides the information? -- How do you ask the questions? -- Who asks the questions? -- What happens to the answers? -- How do you buy good research? -- Using research in industrial markets -- Using research in experiments -- Using research in international markets -- Using research in marketing decision-making -- Where do you go from here?
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 39562
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research
General subdivision Management.
9 (RLIN) 41951
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Housden, Matthew.
9 (RLIN) 27470
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
9 (RLIN) 2334
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title CIM professional
9 (RLIN) 31300
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10019212
b 170503
c 011116
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
969 00 - LOCAL CODES
a 43401
979 00 - LOCAL CODES
a MC
b 18 DEC 1997
989 00 - LOCAL CODES
a MC
b 14 SEP 1998
998 ## - LOCAL CONTROL INFORMATION (RLIN)
a c
Operator's initials, OID (RLIN) 011115
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
Local -
-- eng
-- enk
h 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 16/11/2001 22.84 19   658.83 00070170 20/11/2017 1 22.84 20/11/2017 General Lending
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 16/11/2001 22.84 22   658.83 00070169 20/11/2017 1 22.84 20/11/2017 General Lending

Powered by Koha