MARC details
000 -LEADER |
fixed length control field |
02224cam a2200409 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
IE-CoMTU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230411162555.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
221130s2022 enk|||| |||| 00| 0|eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292404813 (paperback) |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
M000544 |
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
M000545 |
040 ## - CATALOGING SOURCE |
Description conventions |
IE-CoMTU |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
9 (RLIN) |
5698 |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Marketing management / |
Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller and Alexander Chernev. |
250 ## - EDITION STATEMENT |
Edition statement |
Sixteenth edition. |
250 ## - EDITION STATEMENT |
Edition statement |
Global edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow, Essex : |
Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2022] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2022 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
605 pages : |
Other physical details |
color illustrations ; |
Dimensions |
29 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index., |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Defining marketing for the new realities -- Marketing planning and management -- Analyzing consumer markets -- Analyzing business mergers -- Conducting marketing research -- Identifying market segments and target customers -- Crafting a customer value proposition and positioning -- Designing and managing products -- Designing and managing services -- Building strong brands -- Managing pricing and sales promotions -- Managing marketing communications -- Designing an integrated marketing campaign in the digital age -- Personal setting and direct marketing -- Designing and managing distribution channels -- Managing retailing -- Driving growth in competitive markets -- Developing new market offerings -- Building customer loyalty -- Tapping into global markets -- Socially responsible marketing. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
MTU CORK Module MRKT 8018 - |
Reading level |
Core reading. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
MTU CORK Module ACCT 9006 - |
Reading level |
Core reading. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
MTU CORK Module HOSP 6083 - |
Reading level |
Core reading. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
MTU CORK Module TOUR 8005 - |
Reading level |
Core reading. |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
MTU CORK Module MRKT 8020 - |
Reading level |
Supplementary reading., |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
MTU CORK Module MRKT 9010 - |
Reading level |
Supplementary reading. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
9 (RLIN) |
39558 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
9 (RLIN) |
39554 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Keller, Kevin Lane, |
Dates associated with a name |
1956- |
Relator term |
author |
9 (RLIN) |
51432 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Chernev, Alexander |
Relator term |
author |
9 (RLIN) |
124178 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
General Lending |
Source of classification or shelving scheme |
Dewey Decimal Classification |