MTU Cork Library Catalogue

Marketing management / (Record no. 121287)

MARC details
000 -LEADER
fixed length control field 02224cam a2200409 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field IE-CoMTU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230411162555.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221130s2022 enk|||| |||| 00| 0|eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292404813 (paperback)
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier M000544
029 ## - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier M000545
040 ## - CATALOGING SOURCE
Description conventions IE-CoMTU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 5698
Relator term author
245 10 - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller and Alexander Chernev.
250 ## - EDITION STATEMENT
Edition statement Sixteenth edition.
250 ## - EDITION STATEMENT
Edition statement Global edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, Essex :
Name of producer, publisher, distributor, manufacturer Pearson Education,
Date of production, publication, distribution, manufacture, or copyright notice [2022]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2022
300 ## - PHYSICAL DESCRIPTION
Extent 605 pages :
Other physical details color illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.,
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Defining marketing for the new realities -- Marketing planning and management -- Analyzing consumer markets -- Analyzing business mergers -- Conducting marketing research -- Identifying market segments and target customers -- Crafting a customer value proposition and positioning -- Designing and managing products -- Designing and managing services -- Building strong brands -- Managing pricing and sales promotions -- Managing marketing communications -- Designing an integrated marketing campaign in the digital age -- Personal setting and direct marketing -- Designing and managing distribution channels -- Managing retailing -- Driving growth in competitive markets -- Developing new market offerings -- Building customer loyalty -- Tapping into global markets -- Socially responsible marketing.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name MTU CORK Module MRKT 8018 -
Reading level Core reading.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name MTU CORK Module ACCT 9006 -
Reading level Core reading.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name MTU CORK Module HOSP 6083 -
Reading level Core reading.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name MTU CORK Module TOUR 8005 -
Reading level Core reading.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name MTU CORK Module MRKT 8020 -
Reading level Supplementary reading.,
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name MTU CORK Module MRKT 9010 -
Reading level Supplementary reading.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 39558
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 39554
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term author
9 (RLIN) 51432
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chernev, Alexander
Relator term author
9 (RLIN) 124178
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Lending
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 04/04/2023 3 61.38 M000544 1 658.8 00219086 23/01/2024 18/12/2023 18/12/2023 72.84 04/04/2023 General Lending MTU Cork Module MRKT8018 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module MRKT8020 - Supplementary reading, MTU Cork Module MRKT9010 - Supplementary reading.
    Dewey Decimal Classification   Available for Loan MTU Bishopstown Library MTU Bishopstown Library Lending 04/04/2023 3 61.38 M000545   658.8 00219085   04/04/2023   72.84 04/04/2023 General Lending MTU Cork Module MRKT8018 - Core reading, MTU Cork Module ACCT9006 - Core reading, MTU Cork Module HOSP6083 - Core reading, MTU Cork Module TOUR8005 - Core reading, MTU Cork Module MRKT8020 - Supplementary reading, MTU Cork Module MRKT9010 - Supplementary reading.

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