MARC details
| 000 -LEADER |
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| fixed length control field |
02940nam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IE-CoIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210303063007.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180320s2017 ie ||||| |||| 00| 0|eng|| |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IE-CoIT |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
123945 |
| Personal name |
Helferich, Pia Sue |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Developing a model for lifelong learning of communication professionals in agencies : |
| Remainder of title |
the role of communities and networks of practice / |
| Statement of responsibility, etc. |
Pia Sue Helferich |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cork : |
| Name of producer, publisher, distributor, manufacturer |
Cork Institute of Technology, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2 volumes : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Source |
volume |
| Materials specified |
nc |
| Carrier type term |
rdacarrier |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
Ph. D - Marketing and International Business |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The purpose of this thesis is to investigate "how communication professionals attain lifelong learning in their working environment in order to face the challenges arising from digitalisation?" Challenges include, for example, the extensive use of social media by stakeholders. Even though scholars have clearly outlined the importance of lifelong and informal learning in the education literature, the topic has not been investigated with regards to communications professionals. Furthermore there is a lack of empirical evidence in the literature that investigated the impact of social media on informal learning strategies. This thesis provides an in-depth multi-disciplinary literature review with an emphasis on communities of practice, informal learning and network theory. The thesis is dependent on a qualitative, explorative stance and uses a grounded theory methodology (GTM) with a triangulation of qualitative and quantitative methods to meet the research aims of the study. The methods included are interviews, a quantitative survey, and focus group. The result of this novel research is a model for lifelong learning of communication professionals in agencies. The model emphasises "personal networks of practice" as the centre of all informal learning activities in communication agencies. Personas are provided to show how the model works in practice for different individuals. This strengthens the usefulness for practical application. The model contributes to research as a multi-disciplinary model for lifelong learning in a digital age that contributes to existing theory within educational research. A contribution to communication research is made through methodology novelty and insights about how communication professionals learn informally with social media tools - (Abstract) |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis |
| Degree type |
|
| Name of granting institution |
Cork Institute of Technology, |
| Year degree granted |
2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
35562 |
| Topical term or geographic name entry element |
Communication |
| General subdivision |
Study and teaching (Continuing education) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| 9 (RLIN) |
86643 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Non-formal education |
| 9 (RLIN) |
40416 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
123946 |
| Topical term or geographic name entry element |
Communities of practice |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |