MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02179nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walsh, Ruth, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Beauty brand versus new media : |
| Remainder of title |
how have communications tactics changed within a large cosmetic brand & how have they incorporated new media PR tactics / |
| Statement of responsibility, etc. |
Ruth Walsh. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cork : |
| Name of producer, publisher, distributor, manufacturer |
Cork Institute of Technology, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
60 pages : |
| Other physical details |
illustration ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
M.A. - Public relations with new media |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (M.A.) - Cork Institute of Technology, 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: pages 29-32. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This research study aims to investigate and analyse what is working in the cosmetic PR industry for beauty brands; bloggers; beauty consumers. There has been limited research conducted into this important topic and less so into the PR tactics used by large cosmetic brands. This thesis first examines that said limited scope of literature that relates to the cosmetic PR industry but not well and it further examines the viewpoints of well-known PR professionals. From this research, a triangulation approach to data collecting was outlined and conducted that included two interviews with beauty industry experts: a PR professional, a large scale Irish blogger with over 60 thousand followers: and a survey that was targeted at social media beauty consumers. The results indicate that traditional media is still a valued PR tactic that is as important to both brand and consumer even as new media or social media seems to have taken over. The results also highlighted that beauty consumers primarily use Youtube when researching new beauty products and over 70% of those participants do not believe that larger scale beauty bloggers are reliable for product reviews. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Cosmetics. |
| 9 (RLIN) |
74980 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| 9 (RLIN) |
86643 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 9 (RLIN) |
41646 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11250902 |
| b |
171113 |
| c |
171027 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
171027 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
ie |
| h |
0 |