MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02609nam a2200301 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IE-CoMTU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230125062651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
THESES PRESS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blackwell, Oliver, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Which craft? : |
| Remainder of title |
an investigation into the Irish craft brewing industry (exportation and co-operative context) / |
| Statement of responsibility, etc. |
Oliver Blackwell. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Cork : |
| Name of producer, publisher, distributor, manufacturer |
Cork Institute of Technology, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 197 pages : |
| Other physical details |
color diagrams, graphs ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
MBS - Adult and Continuing Education |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (MBS) - Cork Institute of Technology, 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: p. 161-180. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study investigates and explores the Irish craft brewing industry with a specific focus on the attitudes, experience and perceptions of Irish craft brewers to exportation and cooperation. This rapidly growing, niche sector could be considered a microcosm or subset of the Irish brewing industry and it is a valuable contributor of diversity, innovation, creativity, employment and revenue to the Irish economy as an indigenous industry. A quantitative and qualitative mixed methods approach was adopted to triangulate data from various sources. The research comprised of a survey questionaire to Irish craft brewers, seven semi-structured one-to-one interviews and one focus group interview with seven key stakeholder sin the craft brewing sector. This study has found that there is a need to create the corect ethos for consumers to support local level enterprise, for craft brewers to forge lasting relationships with distributors and for Irish craft brewers to co-operate amongst themselves. The research reveals that unique opportunities are available to Irish craft beer producers for leveraging the Irish diaspora, 'Brand Ireland' and the Irish Pubs worldwide. The study has also found that collective exporting of craft beer products is an area of interest for many breweries. This research study proposes some topics that merit future research and will be of benefit to key stakeholders in the Irish craft brewing sector or to anyone with a genuine interest in the craft brewing landscape. - (Author's abstract) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brewing industry |
| Geographic subdivision |
Ireland. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Microbreweries |
| Geographic subdivision |
Ireland. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 9 (RLIN) |
37156 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cooperation |
| 9 (RLIN) |
35842 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11178814 |
| b |
160913 |
| c |
160104 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| a |
c |
| Operator's initials, OID (RLIN) |
160104 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
a |
| Local |
- |
| -- |
eng |
| -- |
ie |
| h |
0 |