Normal view MARC view ISBD view

Hisrich, Robert D.

Entrepreneurship / Robert D. Hisrich and Michael P. Peters. - 4th ed. - Boston : Irwin/McGraw-Hill, 1998. - xix, 681 p. ; 26 cm.

Previous ed.: 1989.

Includes bibliographical references and index.

Part I: The entrepreneurial perspective -- The nature and importance of entrepreneurs -- The entrepreneurial and intrapreneurial mind -- The individual entrepreneur -- International entrepreneurship opportunities -- Part II: Creating and starting the venture -- Creativity and the business idea -- Legal issues for the entrepreneur -- The business plan -- The marketing plan -- The financial plan -- The organizational plan -- Part III: Financing the new venture -- Sources of capital -- Informal risk capital and venture capital -- Part IV: Managing, growing and ending the new venture -- Preparing for the new venture launch: Early management decisions -- Managing early growth of the new venture -- New venture expansion strategies and issues going public -- Ending the venture.



ISBN: 0256234787 0071153233

Subjects--Topical Terms:
New business enterprises
Entrepreneurship
Business planning
Business enterprises--Finance.
Success in business

Dewey Class. No.: 658.421