Corporate social responsibility and its impact on consumer's behaviour in the cosmetic industry : a case study of the MAC Cosmetics Company /
Bodziony, Magdalena,
Corporate social responsibility and its impact on consumer's behaviour in the cosmetic industry : a case study of the MAC Cosmetics Company / Magdalena Bodziony. - Cork : CIT, 2014. - 80 pages : graphs, tables ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2014.
Bibliography: p. 65-68.
M.A.C Cosmetics (Firm)
Social responsibility of business.
Consumer behavior.
Cosmetics Industry.
THESES PRESS
Corporate social responsibility and its impact on consumer's behaviour in the cosmetic industry : a case study of the MAC Cosmetics Company / Magdalena Bodziony. - Cork : CIT, 2014. - 80 pages : graphs, tables ; 30 cm. - M.A. - Public Relations with New Media .
Thesis (M.A.) - Cork Institute of Technology, 2014.
Bibliography: p. 65-68.
M.A.C Cosmetics (Firm)
Social responsibility of business.
Consumer behavior.
Cosmetics Industry.
THESES PRESS