Global and transnational business strategy and management /
Stonehouse, George
Global and transnational business strategy and management / [electronic book] : George Stonehouse, Jim Hamill, David Campbell and Tony Purdie. - Second edition. - online resource (xvii, 474 pages) : illustrations
Includes bibliographical references and index.
Electronic reproduction.:
ProQuest LibCentral.
Model of access: World Wide Web.
9780470851265 (paperback) 0470851260 (paperback) 9780470867792 (e-book)
International business enterprises--Management
Strategic planning
Marketing--Management
Competition, International
658.049
Global and transnational business strategy and management / [electronic book] : George Stonehouse, Jim Hamill, David Campbell and Tony Purdie. - Second edition. - online resource (xvii, 474 pages) : illustrations
Includes bibliographical references and index.
Electronic reproduction.:
ProQuest LibCentral.
Model of access: World Wide Web.
9780470851265 (paperback) 0470851260 (paperback) 9780470867792 (e-book)
International business enterprises--Management
Strategic planning
Marketing--Management
Competition, International
658.049