An examination of Irish females attitudes towards nanotechnology claims used in advertising appeals by the cosmetics industry /
Kelleher, Deirdre.
An examination of Irish females attitudes towards nanotechnology claims used in advertising appeals by the cosmetics industry / Deirdre Kelleher. - Cork : Cork Institute of Technology, 2011. - viii, 122 p. : ill. ; 30 cm. + hbk. - MBS - Management and Marketing .
Thesis (MBS) - Cork Institute of Technology, 2011.
Bibliography: p. 90-111.
Cosmetics--Marketing.
Beauty culture.
Advertising--Cosmetics.
Nanotechnology.
Cosmetic delivery systems.
Cosmetics--Microbiology.
THESES PRESS
An examination of Irish females attitudes towards nanotechnology claims used in advertising appeals by the cosmetics industry / Deirdre Kelleher. - Cork : Cork Institute of Technology, 2011. - viii, 122 p. : ill. ; 30 cm. + hbk. - MBS - Management and Marketing .
Thesis (MBS) - Cork Institute of Technology, 2011.
Bibliography: p. 90-111.
Cosmetics--Marketing.
Beauty culture.
Advertising--Cosmetics.
Nanotechnology.
Cosmetic delivery systems.
Cosmetics--Microbiology.
THESES PRESS