Creating powerful radio getting, keeping, and growing audiences : news, talk, information, and personality broadcast, HD, satellite and internet /
Geller, Valerie.
Creating powerful radio getting, keeping, and growing audiences : news, talk, information, and personality broadcast, HD, satellite and internet / [electronic resource] : Valerie Geller ; edited by Turi Ryder. - online resource (xvi, 340 pages) : illustrations
Includes bibliographical references and index.
Creating powerful radio -- Finding and developing talent -- Generators and reactors -- Performance and formatics -- Morning shows -- From rock to talk -- Talk shows --- Integrating news and talk -- Interviews -- Show prep -- Producers -- Call screening -- High-ego talent -- News -- Traffic and weather together -- Newswriting -- News anchoring -- Multi-version news -- Integrating radio and tv news -- Public service announcements -- Avoiding burnout -- Airchecking -- Promotion -- Sales and commercials -- Life stage demographics -- Research -- Final notes.
Electronic reproduction.:
ProQuest LibCentral.
Model of access: World Wide Web.
9780240519289 (paperback) 0240519280 (paperback) 9780080492599 (e-book)
Radio broadcasting
384.54
Creating powerful radio getting, keeping, and growing audiences : news, talk, information, and personality broadcast, HD, satellite and internet / [electronic resource] : Valerie Geller ; edited by Turi Ryder. - online resource (xvi, 340 pages) : illustrations
Includes bibliographical references and index.
Creating powerful radio -- Finding and developing talent -- Generators and reactors -- Performance and formatics -- Morning shows -- From rock to talk -- Talk shows --- Integrating news and talk -- Interviews -- Show prep -- Producers -- Call screening -- High-ego talent -- News -- Traffic and weather together -- Newswriting -- News anchoring -- Multi-version news -- Integrating radio and tv news -- Public service announcements -- Avoiding burnout -- Airchecking -- Promotion -- Sales and commercials -- Life stage demographics -- Research -- Final notes.
Electronic reproduction.:
ProQuest LibCentral.
Model of access: World Wide Web.
9780240519289 (paperback) 0240519280 (paperback) 9780080492599 (e-book)
Radio broadcasting
384.54