MTU Cork Library Catalogue

Building a chain of customers : linking business functions to create the world class company /

Schonberger, Richard.

Building a chain of customers : linking business functions to create the world class company / Richard J. Schonberger.. - New York : London : Free Press, Collier Macmillan Publishers, 1990. - ix, 349 p. : ill. ; 24 cm.

Includes bibliographical references (pages 323-335) and index.

The great awakening: Earthquakes in the business functions -- Universal strategy: The shattering of strategic business thought -- The "customer-In" organization -- Total quality: Toward delighting the customer -- Work force on the attack -- The learning organization -- Attack on Nonobvious wastes -- Minimal accounting and noncost cost control -- Pay, recognition, celebration -- World-class product development -- Marketing for total gain -- Success formulas for volume and flexibility -- Elevated performance standards.

0029279917

89077552


Organizational effectiveness
Industrial management

658.5

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