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Ireland : a branding phenomenon? : an examination of 'Ireland the Brand' /

O'Mahony, Sarah

Ireland : a branding phenomenon? : an examination of 'Ireland the Brand' / Sarah O'Mahony. - Cork : CIT, 2009. - ix, 212 p. ; 30 cm. + hbk. - MBS - Adult and Continuing Education .

Thesis (MBS) - Cork Institute of Technology, 2009.

Bibliography: p. 181-204

Subjects--Topical Terms:
Branding (Marketing)

Subjects--Geographic Terms:
Ireland--Marketing
Ireland--Entrepreneurship

Dewey Class. No.: THESES PRESS

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