Teenage consumer behaviour : factors that influence their purchase decisions towards clothing brands /
Baylor, Regina.
Teenage consumer behaviour : factors that influence their purchase decisions towards clothing brands / Regina Baylor. - Cork : Cork Institute of Technology, 2009. - 137 p. ; 30 cm. + hbk. - MBS - Adult and Continuing Education .
Thesis (MBS) - Cork Institute of Technology, 2009.
Includes bibliographical references p.(116-134)
Teenage consumers.
Consumer behavior.
Brand name products.
Consumer satisfaction.
Popular culture
THESES PRESS
Teenage consumer behaviour : factors that influence their purchase decisions towards clothing brands / Regina Baylor. - Cork : Cork Institute of Technology, 2009. - 137 p. ; 30 cm. + hbk. - MBS - Adult and Continuing Education .
Thesis (MBS) - Cork Institute of Technology, 2009.
Includes bibliographical references p.(116-134)
Teenage consumers.
Consumer behavior.
Brand name products.
Consumer satisfaction.
Popular culture
THESES PRESS