The new portable MBA /
Collins, Eliza G. C.
The new portable MBA / Eliza G.C. Collins, Mary Anne Devanna.. - New York : J. Wiley, c1994. - xv, 441 p. : ill. ; 26 cm. - The portable MBA series . - Portable MBA series. .
Rev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990.
Includes bibliographical references (p. 413-422) and index.
Part One: The foundations of management -- What is business about? -- How to think like an executive: the art of managing for the long run -- Managing people: The R factor -- Quantitative tools: Numbers as the fundamental language of business -- Managerial economics: Guidelines for choices and decisions -- Part Two: The functions of a business -- Marketing management: Providing value to customers -- Information technology: the challenge of strategic transformation -- Human resource management: Competitive advantage through people -- Operations management: Productivity and quality performance -- Accounting and management decision making -- Financial management: Optimizing the value of the firm -- Strategic management: The challenge and the opportunity -- Part Three: Managing change -- Organizations for the Year 2000: The transition from hierarchy to enterprise -- Leadership for the year 2000.
0471080047
94032608
Industrial management
Marketing
Accounting
Personnel management
658
The new portable MBA / Eliza G.C. Collins, Mary Anne Devanna.. - New York : J. Wiley, c1994. - xv, 441 p. : ill. ; 26 cm. - The portable MBA series . - Portable MBA series. .
Rev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990.
Includes bibliographical references (p. 413-422) and index.
Part One: The foundations of management -- What is business about? -- How to think like an executive: the art of managing for the long run -- Managing people: The R factor -- Quantitative tools: Numbers as the fundamental language of business -- Managerial economics: Guidelines for choices and decisions -- Part Two: The functions of a business -- Marketing management: Providing value to customers -- Information technology: the challenge of strategic transformation -- Human resource management: Competitive advantage through people -- Operations management: Productivity and quality performance -- Accounting and management decision making -- Financial management: Optimizing the value of the firm -- Strategic management: The challenge and the opportunity -- Part Three: Managing change -- Organizations for the Year 2000: The transition from hierarchy to enterprise -- Leadership for the year 2000.
0471080047
94032608
Industrial management
Marketing
Accounting
Personnel management
658