Marketing planning in small manufacturing firms : an investigation into the theory and practice of marketing planning by small manufacturing firms in Counties Cork and Kerry /
Cowman, John Patrick.
Marketing planning in small manufacturing firms : an investigation into the theory and practice of marketing planning by small manufacturing firms in Counties Cork and Kerry / John Patrick Cowman. - Cork : CIT, 1998. - 345 p. : col.ill ; 30 cm. + hbk. - MBS. - Business studies .
Thesis (MBS.) - Cork Institute of Technology, Cork, 1997.
Bibliography: p. 60-66, p. 79-80, p. 87, p. 105-108, p. 118-120, p. 126-128, p. 137-138, p. 149-150.
Marketing--Management
Marketing--Management--Small business.
Marketing--Management--Manufacturing industries.
Small business--Cork, Ireland.
Small business--Kerry, Ireland.
THESES PRESS
Marketing planning in small manufacturing firms : an investigation into the theory and practice of marketing planning by small manufacturing firms in Counties Cork and Kerry / John Patrick Cowman. - Cork : CIT, 1998. - 345 p. : col.ill ; 30 cm. + hbk. - MBS. - Business studies .
Thesis (MBS.) - Cork Institute of Technology, Cork, 1997.
Bibliography: p. 60-66, p. 79-80, p. 87, p. 105-108, p. 118-120, p. 126-128, p. 137-138, p. 149-150.
Marketing--Management
Marketing--Management--Small business.
Marketing--Management--Manufacturing industries.
Small business--Cork, Ireland.
Small business--Kerry, Ireland.
THESES PRESS