Brand culture /
Schroeder, Jonathan E., 1962-
Brand culture / Jonathan E. Schroeder and Miriam Salzer-Mèorling. - New York : Routledge, 2005. - xv, 218 p. ; 24 cm.
Simultaneously published in the USA and Canada by Routledge.
Includes bibliographical references and indexes.
Part I: Corporate perspectives on brand culture -- Part II: Clarifying brand concepts -- Part III: Consuming brand culture.
0415355990
2005006801
Brand name products.
658.827
Brand culture / Jonathan E. Schroeder and Miriam Salzer-Mèorling. - New York : Routledge, 2005. - xv, 218 p. ; 24 cm.
Simultaneously published in the USA and Canada by Routledge.
Includes bibliographical references and indexes.
Part I: Corporate perspectives on brand culture -- Part II: Clarifying brand concepts -- Part III: Consuming brand culture.
0415355990
2005006801
Brand name products.
658.827