The practice of public relations /
The practice of public relations /
edited by Sam Black.
- 4th ed.
- Oxford ; Boston : Butterworth-Heinemann, 1995.
- xxv, 186 p. : ill. ; 24 cm.
- The marketing series, Professional development .
- CIM professional .
Includes bibliographical references and index.
Public relations in action / Tim Traverse-Healy -- Media relations / Phyllis Oberman -- Other media of public relations - exhibitions, words and images / Betty Dean -- Public affairs and corporate relations / Rosemary Graham -- Public relations and marketing / Danny Moss -- Public relations in central government / John Cole-Morgan -- Public relations in local government / Brian Harvey -- Public relations in the non-commercial sector / Jane Hammond -- Parliamentary relations and lobbying / Douglas Smith -- Consultancy public relations / Neville Wade -- Ethics and codes of professional conduct / Sue Wolstenholme -- Legal aspects of public relations practice / Mark D Grundy -- International public relations / Sam Black -- Crisis management / Michael Regester -- Sponsorship / Margaret Nally -- Education, training and career prospects / Sam Black.
0750623187
95177439
Public relations--Great Britain.
659.2
Includes bibliographical references and index.
Public relations in action / Tim Traverse-Healy -- Media relations / Phyllis Oberman -- Other media of public relations - exhibitions, words and images / Betty Dean -- Public affairs and corporate relations / Rosemary Graham -- Public relations and marketing / Danny Moss -- Public relations in central government / John Cole-Morgan -- Public relations in local government / Brian Harvey -- Public relations in the non-commercial sector / Jane Hammond -- Parliamentary relations and lobbying / Douglas Smith -- Consultancy public relations / Neville Wade -- Ethics and codes of professional conduct / Sue Wolstenholme -- Legal aspects of public relations practice / Mark D Grundy -- International public relations / Sam Black -- Crisis management / Michael Regester -- Sponsorship / Margaret Nally -- Education, training and career prospects / Sam Black.
0750623187
95177439
Public relations--Great Britain.
659.2