Basic marketing research /
Churchill, Gilbert A.
Basic marketing research / Gilbert A. Churchill. - 2nd ed. - Fort Worth : Dryden Press, 1992. - xxi, 837 p. ; 26 cm.
Previous ed.: 1988.
Includes bibliographical references and index.
Part One: Introduction to marketing research and problem definition -- Part Two: Research design -- Part Three: Data-collection methods -- Part Four: Data-collection forms -- Part Five: Sampling and data collection -- Part Six: Data analysis -- Part Seven: Research reports.
0030540178 0030753783
Marketing research.
658.83
Basic marketing research / Gilbert A. Churchill. - 2nd ed. - Fort Worth : Dryden Press, 1992. - xxi, 837 p. ; 26 cm.
Previous ed.: 1988.
Includes bibliographical references and index.
Part One: Introduction to marketing research and problem definition -- Part Two: Research design -- Part Three: Data-collection methods -- Part Four: Data-collection forms -- Part Five: Sampling and data collection -- Part Six: Data analysis -- Part Seven: Research reports.
0030540178 0030753783
Marketing research.
658.83