An investigation of postmodern influences in advertising /
Leahy, Rose.
An investigation of postmodern influences in advertising / Rose Leahy. - Cork : CIT, 2000. - xiv, 228 p. : col.ill. ; 30 cm. + hbk. - MBS. - Business Studies .
Thesis (MBS.) - Cork Institute of Technology, 2000.
Bibliography: p. 189-198.
Postmodernism.
Advertising--Research methodology.
Advertising--Brand name products.
Postmodernism--Advertising.
THESES PRESS
An investigation of postmodern influences in advertising / Rose Leahy. - Cork : CIT, 2000. - xiv, 228 p. : col.ill. ; 30 cm. + hbk. - MBS. - Business Studies .
Thesis (MBS.) - Cork Institute of Technology, 2000.
Bibliography: p. 189-198.
Postmodernism.
Advertising--Research methodology.
Advertising--Brand name products.
Postmodernism--Advertising.
THESES PRESS