Elements of export marketing /
Stapleton, John, 1938-
Elements of export marketing / John Stapleton. - xiv, 170 pages ; 22 cm - Elements of overseas trade series . - Elements of overseas trade series .
Includes index.
International marketing management and practice -- Services to exporters -- International marketing research -- International marketing organisation -- International marketing pricing -- International marketing planning -- International selling and sales management -- International marketing communications -- International sales promotion -- Essential checklists -- Sundry other matters.
0859412334 (paperback)
Export marketing.
658.84
Elements of export marketing / John Stapleton. - xiv, 170 pages ; 22 cm - Elements of overseas trade series . - Elements of overseas trade series .
Includes index.
International marketing management and practice -- Services to exporters -- International marketing research -- International marketing organisation -- International marketing pricing -- International marketing planning -- International selling and sales management -- International marketing communications -- International sales promotion -- Essential checklists -- Sundry other matters.
0859412334 (paperback)
Export marketing.
658.84