Consumer behavior /
Bennett, Peter D.
Consumer behavior / Peter D. Bennett and Harold H. Kassarjian. - Englewood Cliffs, N.J. : Prentice-Hall, 1972. - x, 134 p. : ill. ; 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographical references.
The study of consumer behavior -- The economics of consumption -- Learning to consume -- Perception -- Motivation and personality -- Attitudes and attitude change -- Group influences -- Class and culture.
0131693832
72000731
Consumer behavior.
Consumption (Economics)
339.47
Consumer behavior / Peter D. Bennett and Harold H. Kassarjian. - Englewood Cliffs, N.J. : Prentice-Hall, 1972. - x, 134 p. : ill. ; 23 cm. - Prentice-Hall foundations of marketing series .
Includes bibliographical references.
The study of consumer behavior -- The economics of consumption -- Learning to consume -- Perception -- Motivation and personality -- Attitudes and attitude change -- Group influences -- Class and culture.
0131693832
72000731
Consumer behavior.
Consumption (Economics)
339.47