Marketing logistics /
Christopher, Martin
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck. - Oxford : Butterworth-Heinemann ; Chartered Institute of Marketing, 1997. - vii, 162 p. : ill. ; 24 cm - Chartered Institute of Marketing series .
Includes bibliographical references and index.
The new market place -- Building customer relationships -- Creating customer value -- The move to supply chain management -- Time-based competition -- Serving the global customer -- Managing marketing logistics.
0750622091
97179025
Marketing--Management
Business logistics
658.802
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck. - Oxford : Butterworth-Heinemann ; Chartered Institute of Marketing, 1997. - vii, 162 p. : ill. ; 24 cm - Chartered Institute of Marketing series .
Includes bibliographical references and index.
The new market place -- Building customer relationships -- Creating customer value -- The move to supply chain management -- Time-based competition -- Serving the global customer -- Managing marketing logistics.
0750622091
97179025
Marketing--Management
Business logistics
658.802