Consumer behaviour : a European perspective /
Antonides, Gerrit, 1951-
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij. - Chichester : John Wiley, 1998. - xxii, 619 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
Introduction and overview -- Part I: Macro-factors in consumption -- Demographic development -- Cultural development -- Supply and use of products and services -- Consumerism and consumer policy -- Part II: Basic processes -- Perception and categorization -- Meaning structure and values -- Motivation and consumer behaviour -- Attitudes and emotions -- Learning processes -- Decision processes -- Situation and behaviour -- Part III: Social processes -- Families and household production -- Reference groups -- Innovation -- Lifestyle and consumption of time -- Media use -- Shopping behaviour -- Financial behaviour -- Age groups and ethnic consumer groups -- Part IV: After-Sales processes -- Consumer satisfaction and complaints -- Consumption and the environment -- Welfare and ownership -- Part V: Applications -- Market segmentation and product differentiation -- Consumer research.
0471975133
97031193
Consumer behavior.
Consumption (Economics)
Marketing research--Europe
658.8342094
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij. - Chichester : John Wiley, 1998. - xxii, 619 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
Introduction and overview -- Part I: Macro-factors in consumption -- Demographic development -- Cultural development -- Supply and use of products and services -- Consumerism and consumer policy -- Part II: Basic processes -- Perception and categorization -- Meaning structure and values -- Motivation and consumer behaviour -- Attitudes and emotions -- Learning processes -- Decision processes -- Situation and behaviour -- Part III: Social processes -- Families and household production -- Reference groups -- Innovation -- Lifestyle and consumption of time -- Media use -- Shopping behaviour -- Financial behaviour -- Age groups and ethnic consumer groups -- Part IV: After-Sales processes -- Consumer satisfaction and complaints -- Consumption and the environment -- Welfare and ownership -- Part V: Applications -- Market segmentation and product differentiation -- Consumer research.
0471975133
97031193
Consumer behavior.
Consumption (Economics)
Marketing research--Europe
658.8342094