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Getting attention : leading-edge lessons for publicity and marketing /

Kohl, Susan, 1959-

Getting attention : leading-edge lessons for publicity and marketing / Susan Kohl. - Boston ; Oxford : Butterworth Heinemann, c2000. - 175 p. : ill ; 24 cm. + pbk.

Cover title: Getting @ttention.

ISBN: 0750672595

Subjects--Topical Terms:
Internet marketing.
Marketing
Public relations.

Dewey Class. No.: 658.8

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