Own-brands : an investigation into their development and potential in the Irish grocery market /
O'Connor, Mary Patricia.
Own-brands : an investigation into their development and potential in the Irish grocery market / Mary Patricia O'Connor. - Cork : CIT, 1999. - xv, 326 p. : col.ill., maps ; 30 cm. + hbk. - MBS. - Business studies .
Thesis (MBS.) - Cork Institute of Technology, 1999.
Includes bibliographical references.
Grocery trade--Ireland.
Business names--Ireland.
Grocery trade--Competition--Ireland.
Brand choice--Consumers.
THESES PRESS
Own-brands : an investigation into their development and potential in the Irish grocery market / Mary Patricia O'Connor. - Cork : CIT, 1999. - xv, 326 p. : col.ill., maps ; 30 cm. + hbk. - MBS. - Business studies .
Thesis (MBS.) - Cork Institute of Technology, 1999.
Includes bibliographical references.
Grocery trade--Ireland.
Business names--Ireland.
Grocery trade--Competition--Ireland.
Brand choice--Consumers.
THESES PRESS