The business of media distribution monetizing film, TV, and video content in an online world /
Ulin, Jeff
The business of media distribution monetizing film, TV, and video content in an online world / [electronic book] : Jeffrey C. Ulin. - Third edition. - online resource (xxvii, 578 pages) : illustrations - American Film Market presents . - American Film Market presents .
Includes bibliographical references (pages 545-565) and index.
Market opportunity and segmentation: the diverse role of studios and networks -- Intellectual property assets enabling distribution: the business of creating, marketing, and protecting an idea -- Financing production: studios and networks as venture capitalists -- Theatrical distribution -- The (non-download, non-streaming) home video business -- Television distribution -- Internet streaming and a new paradigm matures: on-demand and multi-screen access, FAANG+, cord-cutting, online originals, cloud applications, social media, changing how we watch, direct from the creator, and more -- Ancillary revenues: merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets -- Marketing -- Making money: net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
"In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective on media distribution that can't be found anywhere else. The third edition: - Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more; - Explores the explosive growth of the Chinese market, both through the local box office as well as its participation in financing Hollywood feature films; - Illustrates how online streaming services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, as well as their move into theatrical markets; - Analyzes online influences throughout the distribution chain and explains the impact made by the growth of stand-alone streaming apps, tablets, smart-phones, social media, and over-the-top delivery; - And breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin delivers the business practices and virtual apprenticeship you need to demystify and manage the complicated media markets and understand how digital distribution has impacted and changed traditional distribution methods. An online e-Resource contains further discussion on topics presented in the book"--
Electronic reproduction.:
ProQuest LibCentral.
Mode of access: World Wide Web.
9780815353362 (paperback) 9780815353355 (hardback) 9781351136624 (e-book) 9781351136617 (e-book)
Motion pictures--Marketing
Video recordings--Marketing.
Television broadcasting--Marketing.
Digital media--Marketing.
384.068
The business of media distribution monetizing film, TV, and video content in an online world / [electronic book] : Jeffrey C. Ulin. - Third edition. - online resource (xxvii, 578 pages) : illustrations - American Film Market presents . - American Film Market presents .
Includes bibliographical references (pages 545-565) and index.
Market opportunity and segmentation: the diverse role of studios and networks -- Intellectual property assets enabling distribution: the business of creating, marketing, and protecting an idea -- Financing production: studios and networks as venture capitalists -- Theatrical distribution -- The (non-download, non-streaming) home video business -- Television distribution -- Internet streaming and a new paradigm matures: on-demand and multi-screen access, FAANG+, cord-cutting, online originals, cloud applications, social media, changing how we watch, direct from the creator, and more -- Ancillary revenues: merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets -- Marketing -- Making money: net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
"In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective on media distribution that can't be found anywhere else. The third edition: - Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more; - Explores the explosive growth of the Chinese market, both through the local box office as well as its participation in financing Hollywood feature films; - Illustrates how online streaming services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, as well as their move into theatrical markets; - Analyzes online influences throughout the distribution chain and explains the impact made by the growth of stand-alone streaming apps, tablets, smart-phones, social media, and over-the-top delivery; - And breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin delivers the business practices and virtual apprenticeship you need to demystify and manage the complicated media markets and understand how digital distribution has impacted and changed traditional distribution methods. An online e-Resource contains further discussion on topics presented in the book"--
Electronic reproduction.:
ProQuest LibCentral.
Mode of access: World Wide Web.
9780815353362 (paperback) 9780815353355 (hardback) 9781351136624 (e-book) 9781351136617 (e-book)
Motion pictures--Marketing
Video recordings--Marketing.
Television broadcasting--Marketing.
Digital media--Marketing.
384.068