Relationship marketing : strategy and implementation /
Peck, Helen.
Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark. - Oxford : Butterworth-Heinemann, 1999. - xiv, 509 p. ; 24 cm. - CIM professional .
Includes bibliographical references and index.
Relationship marketing: The six markets framework -- The customer market domain: Managing relationships with buyers, intermediaries and consumers -- The supplier and alliance market domain -- The referral and influence market domains -- The recruitment and internal market domains -- Creating and implementing relationship marketing strategies.
0750636262
Relationship marketing.
658.802
Relationship marketing : strategy and implementation / Helen Peck, Adrian Payne, Martin Christopher and Moira Clark. - Oxford : Butterworth-Heinemann, 1999. - xiv, 509 p. ; 24 cm. - CIM professional .
Includes bibliographical references and index.
Relationship marketing: The six markets framework -- The customer market domain: Managing relationships with buyers, intermediaries and consumers -- The supplier and alliance market domain -- The referral and influence market domains -- The recruitment and internal market domains -- Creating and implementing relationship marketing strategies.
0750636262
Relationship marketing.
658.802